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COUNTERGLOW 20.20

the P I G M E N T edit

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A versatile journey of whimsy and ebullience.

The daydreamer daring to redefine denim culture.

Welcome to our little piece of fashion madness.

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Shop by Collection

COUNTERGLOW

A true ode to traditional denim that takes a stroll on the wild side!

This streetwear collection pays tribute to 80’s neon art aesthetic, with all things glow! Keeping the silhouettes current and fresh. 

Not made for the faint of heart, we are Simplicity Gone Wild after all!

NOSTALGIA

Everything denim and pastel! Nostalgia is reminiscent of a happy, playful denim story filled with whites and washed blues. Striped denim and interesting denim washes teamed with fresh youthful silhouettes are key to this collection with highlights and pops of pastel brights.

THE GRIT

The hard edge of denim with its geometric angles and high contrasts make the Grit. Play of up-cycled denim fabrics conjured together effortlessly to create a mosaic of denim in wearable comfortable streetwear.

SANGUINE

Clean Indigo denim, in simplistic cuts and shapes, perfect for that easy workwear: in light comfortable denims including a Linen-Denim blend. The collection features our signature selvedge denim detailing as well as subtle hand embroideries to add that spark of color.

THE GRACE

If flowers are your thing, The grace is our softest collection in light washed denims with the whole garden embroidered into the collection. Statement florals all the way with this sassy, upbeat and fun collection.

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