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This is Our Story

Welcome to our piece of Denim madness!


Simplicity gone Wild

With only a daydream of wanting to create something that was unique to our story and passion, we yearned for that out-of-the-ordinary oomph a brand could offer. A brand that could offer a more personalised, intrinsic product that is in a way truly one of a kind. 


A Nift graduate, with over 13 years of fashion experience with various international and Indian commercial fashion brands, the entrepreneur behind the brand, stepped out of her comfortable 9-5 mainstream fashion career to chase her dreams! 

 "I believe design to be understated yet bold, subtle yet alluring."

This is her story of denim and whimsy  - Simplicity gone wild.


We at THE PIGMENT EDIT believe ardently that the devil is in the detail. This and our soft spot for Denim colluded with our innate sense of style and this magic was born! 

We are after all a contemporary women streetwear wear brand redefining denim culture for women. We focus on minimal shapes and work with leftover cotton indigo fabrics turning them around into such wearable fun!

All styles are crafted to be uber casual and easy to wear...denim, but different. 

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